On average, Google processes over 40,000 search queries every second. This translates to about 3.5 billion searches each and every day. We have apps like Siri, Google Home, Alexa and Echo that allow us to simply “ask” for information with a voice command. Information is easily available to us and people are asking for it. Not only are people asking Google for information, they are also searching for “How to” do things. Fortune Magazine reports that the top ten “How to” queries on Google for 2017 were:
1. How to tie a tie
2. How to kiss
3. How to get pregnant
4. How to lose weight
5. How to draw
6. How to make money
7. How to make pancakes
8. How to write a cover letter
9. How to make French toast
10. How to lose belly fat
Besides Google, people who want to learn by seeing rather than reading turn to YouTube, another Google franchise to search for how to do things. Ask any millennial how they learn how to do things and the resounding answer will be YouTube.
People are hungry to learn how to do things and this my friend is a great opportunity for you! They are searching for answers and they WANT TO KNOW answers to their questions. So, the question is, what are you doing to help educate them?
I first used the term, “Edumarketing”, in a workshop I was doing for a customer. At the time I didn’t know if it was even a word, but what I did know was what I was doing for my customer was taking their knowledge and expertise and using it as a marketing tool in their business. Simple: Edumarketing.
Education + Marketing = Edumarketing
Below are the steps I have used in my own business and the business of countless customers to help them take their expertise; use it to position themselves as experts in their fields; and Edumarket the heck out of their business to build some impressive results!
Here are the steps:
Step One – Discover Your Expertise
Step Two – Identify What Your Customers Want to Know
Step Three -Create Your Edumarketing Plan
Step Four – Determine Your Delivery Channels
Step Five – Develop Your Content
Step Six – Market Your Message
Step Seven – Deliver Your Message
Step Eight – Follow Up
Step Nine – Measure Your Results
Step Ten – Adjust Your Plan/Create New Stuff
Step Eleven – Know When to Outsource
Edumarketing is one of the most powerful tools you can use in your business that will produce long-term results!